Excerpts from November-December 2009
Employee Meals…
The importance staff members place on their meal service at the club
should not be underestimated. David Voorhees, general manager at Big
Canyon Country Club in Newport Beach, CA, says handled poorly, it
can go from being a valued benefit to a real morale buster for your
employees.
Member Loyalty …
Clubs may try hard to treat all members
the same, but Stephen Ready, a specialist in relationship marketing,
suggests that a member’s actual value to the club can be measured by
his or her position on what Ready calls the “loyalty ladder.” He
believes a club should identify members by the level of commitment
they have toward the club, and relate to them based on that
commitment. Ready puts club members in three groups…
F&B: Beyond Status Quo...
West Lake Country Club in Augusta, GA, has been in existence for 40
years. Several years ago, after completing a multi-million dollar
renovation, the former general manager retired and the club’s board
set out to find a replacement with extensive background in
foodservice management. They found the expertise they were looking
for right in their own back yard...
Rethink That Drink...
Liquor liability is an especially sensitive issue in private clubs.
Members who feel entitled to heavy pours and expect bartenders to
look the other way when they overimbibe make life difficult for
conscientious staff and management. But a martini or two never hurt
anybody... right? Wrong, according to club attorney Stephen Barth…
Personnel Priorities...
In the face of an economy that is slow to rebound, club
administrators are making difficult personnel decisions as they
attempt to streamline budgets for the coming year…
Age-Old Dilemma...
A “reduction in forces” may be a necessary
evil, but the Equal Employment Opportunity Commission (EEOC) is
warning clubs and other small business to be careful how they make
those cuts. In particular, according to a recent EEOC report, age
discrimination suits have been on the rise since 2006.
Don’t Get ICE’d...
Are you confident that the hiring practices in your club would stand
up under scrutiny by U.S. Immigration and Customs Enforcement (ICE)?
In case you missed it, ICE has shifted gears in its effort to have
an effective I-9 inspection program.
Practice Made Perfect...
If you have a practice range for your golf course, do members really
get anything out of it besides blisters? Golf course architect
Anthony Hodgson says creating targets and challenges…
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